250,000 moderated community questions turned into 7 successful e-books

FpS oversaw in 2016 the content strategy and the content production of Efanswer, the living community that offers the opportunity to interact with the sport and music idols to discover all their curiosities and then to create a unique ebook with questions from fans. The project involved stars such as Jorge Lorenzo, Claudio Marchisio, Fedez, Alessandro Del Piero creating an effective synergy between publishing, social media and web content.

Founded by Mattia Baldassarre, the platform allows all registered users to help create the biography of their favorite star. You can write nine questions a week to ask different celebrities. Part of the answer is published directly on the portal, while the remainder becomes part of e-Starbook. Seven e-books about famous singers and footballers have been published so far in addition to the aforementioned: Giorgio Chiellini, Samuel Eto’o, Danilo Gallinari, Wesley Sneijder.

FpS took care of community management to strengthen fan engagement and increase the number and quality of questions. It then organized and re-edited the contents with a view to storytelling to then produce the e-book storyline.

Servizi: Content production, community management, content strategy, social media management, storytelling