Centro Medico Santagostino

Quality interviews and targeted content led to + 150% growth in keywords

A site dedicated to the difficult art of raising healthy children: this is the intent of Santagostino bimbi, the site for which FpStakes care of content strategy and content production with an SEO perspective. The platform publishes weekly content based only on scientifically proven information throughinterviews with the best specialists in the sector. FpS takes care of the editorial plan, content production and SEO analysis to better index the company’s website.

The website, launched in July 2019, has exceeded 15,000 unique users per month in a short time, increasing the number of keywords reached by 150% and has become the second most visited site for the Centro Medico Santagostino group. In detail, there are 119 keywords thanks to which the domain is positioned between the first three positions in Serp then thanks to 314 keywords, the site has reached a stable position between the fourth and the tenth place in the search results through Google, appearing on the first page, while it was in position 157, confined to the sixteenth page of the results, in November 2019. The site’s social networks also bring equally important results with 21,200 users per month on Facebook.

Over 21 thousand monthly users on Facebook starting from zero. In just 6 months.

Centro Medico Santagostino is one of the main realities of Lombardia private healthcare, a network of complete specialist clinics, capable of reconciling quality with accessible rates to the general public.

Santagostino is also characterized by a strong divulgation activity for its users, both offline and online. Professionals are personally involved to send medical messages that help patients to live better, prevent and learn about the treatments they are undergoing.

Fps supported Centro Medico Santagostino by creating video tutorials on all medical specializations, training courses and specialist articles with a Seo perspective, in particular for the Santagostino Bimbi publishing project, to enforce the company’s position in Google and Youtube searches.

Servizi: SEO, content strategy, content production, social media strategy, social media management