Two and a half million unique users on the website La Cucina Italiana, and over one million fans and followers on social networks. These are the figures that convinced the Condé Nast Group to continue their collaboration with FpS Media for three years in a row.
From the launch of the new website, FpS Media has been producing high quality content for the portal. Stories, interviews, recipes and news are some of the areas that the agency worked on for the magazine, which is mainly focused on producing food content. All the editorials were written with SEO in mind, with the aim of improving the website’s visibility.
LA CUCINA ITALIANA
La Cucina Italiana is an Italian monthly magazine focused on gastronomy and food culture, which was founded in 1929 by the journalist Umberto Notari and directed by his wife Delia Pavoni.
In 1997 the magazine launched its first website, publishing over 1000 recipes a year. The goal of the magazine is to popularize good Italian cuisine, while also providing information about healthy eating habits and offering innovative and modern recipes.
All the recipes are prepared by professional chefs and tasted and tested by the editors. Besides the cuisine, a large section is dedicated to nutrition: a team of doctors suggests low-calories dishes and gives advice for eating healthy, without sacrificing taste.
There are also many articles and reports regarding home furnishing, enology, wine and gastronomic tourism, art, cinema, and literature.
In 2014 it was acquired by the American publisher Condé Nast, and the current director is Maddalena Fossati Dondero.