Panorama d'Italia 2017:

an 11 million views success

For the second year in a row, FpS Media has brought important results to the event by means of engagement, unique users, online and offline views.

An itinerant event which aims to present Italy to the Italians through its quality, news, novelty news, starting debates, discussions, and new projects. This is the objective of Panorama d’Italia, an event created by the weekly magazine Panorama from the Mondadori group. For the second year in a row FpS Media coordinated the social sector of the project, achieving important results: over 11 million views of Facebook posts and 2 million on Twitter. An exponential growth compared to last year.

The figures

The 2017 edition of Panorama d’Italia, concluded last November, surpassed all expectations: more than 77,000 Facebook fans, with an increase of almost 19,000 fans, 11 million views and 62,000 likes. The Twitter account registered almost 2,000 tweets, 29,225 profile visits, 2.5 million views and 4,908 followers with an increase of 754 users. Instragram also registered a success: the profile has had 976 more followers.
From March to November 2017, 230,000 people followed live meetings around Italy, 485 invited speakers and 400.000 users visited the website. The wonders of our country were related in 355 articles, 305 hours of live streaming and 378 videos.

Tour Stops
Turin, Bologna, Trieste and Olbia, are only some of the ten cities showing off their beauty on Panorama d’Italia Among the most important stops, those in Umbria must be mentioned, known as the green heart of Italy and stricken by a recent earthquake. In Milan one hundred events have been organized, among them the special exhibition at the Diocesan Museum “Adoration of the Shepherds” by Perugino, as well as the night opening of the Pinacoteca Brera. The last stop was in Ragusa, a city of unique qualities, which is ready to be reborn.

Excellence awarded in New York

Panorama d’Italia finally chose, the international stage in New York to present the “Leadership Excellence Awards”, a recognition to those who stood out thanks to their work. Panorama winners were Vito Mollica, the chef promoting the taste of Italian cuisine; Eicma, the world motorcycle show; Sicily by car, one of the largest rent a car groups in Italy, and the philanthropist Reginald Van Lee. A special award was presented to the regions of Lombardy and Emilia Romagna.


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