Yamamay is a company from the Pianoforte Holding Group, which is located in Gallarate and produces underwear.
It was founded in 2001 and has approximately 600 shops in Italy and worldwide, out of which 560 are franchises.
It also produces stockings, nightwear, knitwear and swimwear for men, women and children.
In 2009 it also launched a cosmetic and makeup line called Yamamay Beauty, and a shoe line called Yamamay Shoes.
FpS Media dealt with the design and creation of Ymag, the online house organ of the fashion chain, updating it with news related to the world of gossip and lifestyle tips.