LA7 is one of the most important TV channels of the Cairo Communication Group. It is broadcast via digital terrestrial and via satellite on Sky Italia and Tivùsat.
The programme is general, characterized by documentaries and entertainment programmes, as well as information programmes.
According to Auditel data, over the last year it obtained an average 3% of audience share.
FpS Media, in the period from 2012-2013, created a series of video reports from Milan and Lombardy for the morning program “L’aria che tira” (The Wind that Blows), hosted by Myrta Merlino.