Facebook is going to stream 25 US Major League Baseball games. Now the Zuckerberg’s company scares TV brands.
Nothing is known about the financial terms, but the MLB owners approved the decision. The agreement includes 25 regular season match – no playoffs and no finals – played during the weekdays, especially on Wednesday afternoon.
This is not a small step for the Menlo Park company. While data say users are leaving the main social network and spend less time on it, this move breaks the “barrier” between Fb and sports broadcasting rights. It’s known that Facebook has tried for a long time to buy them from the main TV networks.
Focusing on content, Zuckerberg tries to reactivate his audience, but above all gains an battle in his war against traditional media. He has the money to win buy rights for other events. If he succeeds in attracting spectators and creating remunerative formats (with targeted advertising) he will be key player in a new field.